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YOUR ONLINE ADVERTISING PARTNER

Campaign creation and management along with budget control and technical setup

I provide strategic and operational support for companies requiring professional ad account management and for agencies seeking a reliable partnership

FOR CLIENTS FOR AGENCIES

— Google Ads · Meta · LinkedIn · Microsoft Ads

ADVERTISING MADE SIMPLE

I cover the online advertising segment for companies and agencies in need of a reliable partner. I function as an outsourcing solution within an agreed scope of cooperation, with full attention dedicated to your best interests.

I am here to take full responsibility for tasks that require specialized knowledge and constant adaptation. In my work, I do not rely on assumptions, but exclusively on data-driven results within the advertising domain.

My role includes strategic management, continuous monitoring, and proposing solutions aimed at enhancing your presence across digital channels. Should I identify opportunities for improvement beyond the scope of advertising, I will gladly offer advice or suggestions to ensure the entire process functions even better.

10

YEARS OF EXPERIENCE

300+

CAMPAIGNS

4

PLATFORMS

GLOBAL

MARKETS

— SERVICES

AREAS OF EXPERTISE

01

CAMPAIGN SETUP & MANAGEMENT

Implementing and managing paid campaigns tailored to your specific objectives. From initial strategy and account structuring to daily monitoring and ongoing optimization. I provide expert coverage across all four platforms, whether individually or as a multi-channel solution.

PPC Advertising

02

COMPREHENSIVE CAMPAIGN AUDITS

A thorough review of existing ad accounts, focusing on the variables that truly drive performance. You receive concrete findings and specific recommendations on what to change and how to do it - no generic advice, just actionable insights.

Campaign audit

03

WEB ANALYTICS & CONVERSION TRACKING SETUP

GA4 setup, conversion tracking configuration, and rigorous data accuracy audits. Your campaigns are only as effective as the data used to optimize them.

Web analytics

— THE APPROACH

HOW I WORK

Paid advertising is never a one size fits all solution. Every ad and every budget requires a tailored approach because results are always a combination of campaign quality and the specific market conditions.

My role goes beyond delivering monthly reports. I strive to be an active participant in your marketing planning by providing insights into which channels are driving value and where a strategic pivot is necessary.

My goal is for every client to understand exactly where their budget is going and the reasoning behind every decision. This approach ensures full transparency and provides a realistic picture of what advertising can and cannot achieve at any given moment.

Understanding goals from the start

Every partnership begins with a conversation about what truly matters to the client and how we define success.

Transparent reporting

You receive clear data on campaign performance including both good and bad news without any sugarcoating.

Continuous optimization

Campaigns are monitored and tested while adjustments are made based on real time data instead of assumptions.

Team integration

The best results come from direct communication and active involvement in strategic planning which has proven to be the most effective model for long term growth.

— ADVERTISING

ADVERTISING OBJECTIVES

Strategy and platform selection depend on the specific business goal you want to achieve. I have extensive experience with campaigns focused on the following objectives:

SALES

E-commerce campaigns utilizing Search, Shopping, and Performance Max along with dynamic remarketing as an additional channel to drive conversions.

REGISTRATIONS

Newsletter signups, service registrations, event applications, or the activation of free trial periods.

LEAD GENERATION

Collecting contacts and inquiries through campaigns targeted at audiences who demonstrate a clear interest in your products or services.

VISIBILITY AND REACH

Building brand awareness through campaigns focused on high volume and frequency to ensure your message reaches the right audience.

— AGENCY PARTNERSHIPS

WHEN YOU NEED AN ADVERTISING BOOST

I collaborate with agencies and freelancers in two ways depending on their specific needs. In both scenarios I can remain invisible in the background or act as an active participant in client communications.

AGENCIES IN NEED OF EXTRA CAPACITY DURING HIGH WORKLOADS

Full service agencies or those already managing paid advertising that suddenly require a professional to take over part of the workload. While the reasons may vary the result is the same as you need someone who can step in and deliver results immediately.

⇒ New projects that exceed the current team capacity

⇒ Employee absence or departures that require a reliable replacement

⇒ Seasonal peaks when the internal team is no longer sufficient

⇒ Long term cooperation without the need for additional hiring

NICHE AGENCIES AND FREELANCERS LOOKING TO EXPAND THEIR OFFERING

SEO and social media agencies as well as PR firms and design studios that do not cover paid advertising but have clients with those specific needs. Instead of turning down business opportunities I cover that segment allowing you to provide a complete service to your clients.

⇒ Clients request paid advertising that the agency does not handle in house

⇒ The opportunity for bundled offers that provide a more comprehensive service

⇒ Collaboration on a project by project or long term basis

⇒ No need for advertising expertise on your part

In either case I adapt to the agency workflow. I can operate completely behind the scenes regarding your clients or participate in communication and planning as an extension of your team which is also my preferred option.

COLLABORATION DETAILS